:root{
    --azul:#0d4a8f;
    --azul-osc:#082f5c;
    --azul-claro:#e8f0fa;
    --acento:#2e86de;
    --tinta:#1c2533;
    --gris:#5b6878;
    --linea:#e3e8ef;
    --fondo:#ffffff;
  }
  *{margin:0;padding:0;box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{font-family:'Inter',system-ui,sans-serif;color:var(--tinta);background:var(--fondo);line-height:1.65;font-size:16.5px}
  .wrap{max-width:1140px;margin:0 auto;padding:0 24px}
  h1,h2,h3{line-height:1.2;font-weight:800}
  a{text-decoration:none;color:var(--azul)}
  img{max-width:100%}

  /* ===== Top bar ===== */
  .topbar{background:var(--azul-osc);color:#bcd2ec;font-size:13px;padding:7px 0}
  .topbar .wrap{display:flex;justify-content:flex-end;gap:24px}
  .topbar a{color:#fff;font-weight:500}

  /* ===== Nav ===== */
  header{position:sticky;top:0;background:#fff;border-bottom:1px solid var(--linea);z-index:50;box-shadow:0 1px 8px rgba(8,47,92,.06)}
  nav{display:flex;align-items:center;justify-content:space-between;height:96px}
  .logo img{height:72px;display:block}
  .menu{display:flex;align-items:center;gap:30px;font-size:15px;font-weight:600}
  .menu a{color:var(--tinta)}
  .menu a:hover{color:var(--azul)}
  .menu a.btn{color:#fff}
  .menu a.btn:hover{color:#fff}
  .btn{display:inline-block;background:var(--azul);color:#fff;padding:12px 26px;border-radius:6px;font-weight:700;font-size:15px;transition:.2s}
  .btn:hover{background:var(--azul-osc)}
  .btn.fantasma{background:transparent;border:2px solid rgba(255,255,255,.7);color:#fff}
  .btn.fantasma:hover{background:rgba(255,255,255,.12)}
  .btn.blanco{background:#fff;color:var(--azul)}
  .btn.blanco:hover{background:var(--azul-claro)}
  @media(max-width:860px){.menu a:not(.btn){display:none}}

  /* ===== Hero ===== */
  .hero{background:linear-gradient(135deg,var(--azul-osc) 0%,var(--azul) 60%,#1565b8 100%);color:#fff;padding:96px 0 110px;position:relative;overflow:hidden}
  .hero::after{content:"";position:absolute;right:-140px;top:-140px;width:480px;height:480px;border-radius:50%;border:70px solid rgba(255,255,255,.06)}
  .hero::before{content:"";position:absolute;left:-100px;bottom:-200px;width:380px;height:380px;border-radius:50%;border:50px solid rgba(255,255,255,.05)}
  .hero .wrap{position:relative;z-index:1;display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
  @media(max-width:860px){.hero .wrap{grid-template-columns:1fr}}
  .hero .kicker{display:inline-block;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.25);padding:6px 16px;border-radius:30px;font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;margin-bottom:26px}
  .hero h1{font-size:clamp(2.2rem,4.6vw,3.4rem);margin-bottom:22px}
  .hero p{font-size:1.15rem;color:#d6e4f5;max-width:56ch;margin-bottom:36px}
  .hero .acciones{display:flex;gap:14px;flex-wrap:wrap}
  /* Foto hero */
  .hero-foto{border-radius:14px;overflow:hidden;border:1px solid rgba(255,255,255,.25);box-shadow:0 24px 60px rgba(0,0,0,.35)}
  .hero-foto img{display:block;width:100%;height:100%;object-fit:cover}
  @media(max-width:860px){.hero-foto{display:none}}

  /* ===== Trusted strip ===== */
  .confianza{background:#f6f9fc;border-bottom:1px solid var(--linea);padding:34px 0}
  .confianza .wrap{display:flex;align-items:center;justify-content:center;gap:18px 44px;flex-wrap:wrap}
  .confianza .titulo{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--gris);width:100%;text-align:center;margin-bottom:6px}
  .confianza span.pais{font-weight:700;color:#8a97a8;font-size:1.05rem}

  /* ===== Secciones ===== */
  section{padding:88px 0}
  .label{display:inline-block;color:var(--acento);font-weight:700;font-size:13px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
  section h2{font-size:clamp(1.7rem,3.4vw,2.4rem);max-width:26ch;margin-bottom:18px}
  .intro{color:var(--gris);max-width:68ch;font-size:1.08rem;margin-bottom:50px}

  /* Pilares */
  .pilares{background:#fff}
  .tri{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
  @media(max-width:860px){.tri{grid-template-columns:1fr}}
  .pilar{border-top:4px solid var(--azul);background:#f6f9fc;border-radius:0 0 10px 10px;padding:30px 28px}
  .pilar h3{font-size:1.15rem;margin-bottom:10px;color:var(--azul-osc)}
  .pilar p{font-size:.95rem;color:var(--gris)}

  /* Servicios — tarjetas */
  .servicios{background:#f6f9fc}
  .cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(330px,1fr));gap:28px}
  .card{background:#fff;border:1px solid var(--linea);border-radius:12px;overflow:hidden;display:flex;flex-direction:column;transition:.2s;box-shadow:0 2px 6px rgba(8,47,92,.05)}
  .card:hover{transform:translateY(-4px);box-shadow:0 12px 28px rgba(8,47,92,.12)}
  .card .visual{height:120px;display:flex;align-items:center;justify-content:center;color:#fff}
  .card .visual svg{width:52px;height:52px;stroke:#fff;fill:none;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
  .card .cuerpo{padding:26px 26px 22px;display:flex;flex-direction:column;flex:1}
  .card h3{font-size:1.18rem;margin-bottom:10px;color:var(--azul-osc)}
  .card p{font-size:.95rem;color:var(--gris);flex:1}
  .card .mas{margin-top:18px;font-weight:700;font-size:.92rem}
  .card .mas:hover{text-decoration:underline}
  .v1{background:linear-gradient(120deg,#0d4a8f,#2e86de)}
  .v2{background:linear-gradient(120deg,#082f5c,#0d4a8f)}
  .v3{background:linear-gradient(120deg,#2e86de,#5aa9f0)}
  .v4{background:linear-gradient(120deg,#11497c,#1f6fb8)}
  .v5{background:linear-gradient(120deg,#0a3a6e,#2e86de)}
  .v6{background:linear-gradient(120deg,#1565b8,#0d4a8f)}

  /* CTA banner */
  .cta-banner{background:linear-gradient(120deg,var(--azul-osc),var(--azul));color:#fff;text-align:center;padding:72px 0}
  .cta-banner h2{max-width:none;margin-bottom:14px}
  .cta-banner p{color:#cfe0f3;margin-bottom:32px;font-size:1.1rem}

  /* Nosotros */
  .dos-col{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:start}
  @media(max-width:860px){.dos-col{grid-template-columns:1fr}}
  .dos-col p{color:var(--gris);margin-bottom:18px}
  .beneficios{list-style:none;display:grid;gap:14px}
  .beneficios li{background:#f6f9fc;border-left:4px solid var(--acento);border-radius:0 8px 8px 0;padding:16px 20px;font-weight:600;font-size:.98rem}
  .beneficios li span{display:block;font-weight:400;color:var(--gris);font-size:.9rem;margin-top:3px}

  /* Herramientas */
  .herramientas{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
  .herramientas span{background:var(--azul-claro);color:var(--azul-osc);font-weight:700;font-size:.88rem;padding:8px 18px;border-radius:30px}

  /* Recursos */
  .recursos{background:#f6f9fc}

  /* Contacto */
  .contacto .panel{background:linear-gradient(120deg,var(--azul-osc),var(--azul));border-radius:16px;color:#fff;padding:64px 56px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
  @media(max-width:860px){.contacto .panel{grid-template-columns:1fr;padding:44px 28px}}
  .contacto h2{color:#fff}
  .contacto p{color:#cfe0f3}
  .contacto .vias a{display:block;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.22);border-radius:10px;padding:18px 24px;color:#fff;font-weight:700;font-size:1.05rem;margin-bottom:14px;transition:.2s}
  .contacto .vias a:hover{background:rgba(255,255,255,.2)}
  .contacto .vias small{display:block;font-weight:500;color:#bcd2ec;font-size:.82rem;margin-bottom:3px}

  /* ===== Footer ===== */
  footer{background:var(--azul-osc);color:#9fb8d6;padding:64px 0 0;font-size:.92rem}
  .foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;padding-bottom:48px}
  @media(max-width:860px){.foot-grid{grid-template-columns:1fr 1fr}}
  footer img{height:42px;margin-bottom:18px}
  footer h4{color:#fff;font-size:.95rem;margin-bottom:14px}
  footer a{display:block;color:#9fb8d6;margin-bottom:9px}
  footer a:hover{color:#fff}
  .foot-base{border-top:1px solid rgba(255,255,255,.12);padding:20px 0;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:.83rem}

  /* ===== Páginas de artículo / contenido ===== */
  .art-hero{background:linear-gradient(135deg,var(--azul-osc) 0%,var(--azul) 70%);color:#fff;padding:72px 0 64px}
  .art-hero .wrap{max-width:820px}
  .art-hero .breadcrumb{font-size:13px;color:#bcd2ec;margin-bottom:20px}
  .art-hero .breadcrumb a{color:#bcd2ec}
  .art-hero .breadcrumb a:hover{color:#fff}
  .art-hero h1{font-size:clamp(2rem,4.2vw,3rem);margin-bottom:20px}
  .art-hero .bajada{font-size:1.18rem;color:#d6e4f5;max-width:62ch}
  .art-hero .meta{margin-top:24px;font-size:13px;color:#9fc0e6;letter-spacing:.04em}

  .articulo{max-width:760px;margin:0 auto;padding:60px 24px 80px}
  .articulo h2{font-size:clamp(1.5rem,3vw,2rem);margin:48px 0 16px;color:var(--azul-osc)}
  .articulo h3{font-size:1.25rem;margin:32px 0 12px;color:var(--tinta)}
  .articulo p{margin-bottom:18px;color:#33404f}
  .articulo ul,.articulo ol{margin:0 0 18px 22px;color:#33404f}
  .articulo li{margin-bottom:8px}
  .articulo strong{color:var(--tinta)}
  .articulo .lead{font-size:1.2rem;color:var(--gris);margin-bottom:30px}

  blockquote.cita{border-left:4px solid var(--acento);background:#f6f9fc;border-radius:0 10px 10px 0;padding:22px 26px;margin:28px 0;font-size:1.02rem;color:#2a3645}
  blockquote.cita .fuente{display:block;margin-top:12px;font-size:.82rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--azul)}
  blockquote.cita em{color:#1c2533;font-style:italic}

  .destacado{background:linear-gradient(120deg,var(--azul-osc),var(--azul));color:#fff;border-radius:14px;padding:34px 36px;margin:36px 0}
  .destacado h3{color:#fff;margin-top:0}
  .destacado p{color:#d6e4f5;margin-bottom:0}

  .abc{display:flex;gap:14px;justify-content:center;align-items:center;flex-wrap:wrap;background:#f6f9fc;border:1px solid var(--linea);border-radius:12px;padding:30px;margin:30px 0}
  .abc .nodo{width:54px;height:54px;border-radius:50%;background:var(--azul);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:1.3rem;flex:none}
  .abc .flecha{color:var(--azul);font-size:1.5rem;font-weight:700}
  .abc .mala{position:relative}
  .abc .redundante{color:#c0392b;font-weight:700;font-size:.9rem;border:2px dashed #c0392b;border-radius:30px;padding:6px 14px}

  .cta-art{text-align:center;background:#f6f9fc;border-radius:16px;padding:48px 32px;margin:50px 0 0}
  .cta-art h2{margin-top:0}
  .cta-art p{color:var(--gris);max-width:54ch;margin:0 auto 28px}

  .fuentes{font-size:.88rem;color:var(--gris);border-top:1px solid var(--linea);margin-top:48px;padding-top:24px}
  .fuentes li{margin-bottom:6px}

  /* ===== Página de producto ===== */
  .prod-hero{background:linear-gradient(135deg,var(--azul-osc) 0%,var(--azul) 60%,#1565b8 100%);color:#fff;padding:88px 0;position:relative;overflow:hidden}
  .prod-hero::after{content:"";position:absolute;right:-130px;top:-130px;width:440px;height:440px;border-radius:50%;border:64px solid rgba(255,255,255,.06)}
  .prod-hero .wrap{position:relative;z-index:1;max-width:760px}
  .prod-hero .pill{display:inline-block;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.25);padding:6px 16px;border-radius:30px;font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;margin-bottom:24px}
  .prod-hero h1{font-size:clamp(2.2rem,4.6vw,3.4rem);margin-bottom:20px}
  .prod-hero p{font-size:1.18rem;color:#d6e4f5;margin-bottom:34px}
  .prod-hero .acciones{display:flex;gap:14px;flex-wrap:wrap}

  .pasos{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;counter-reset:paso}
  @media(max-width:760px){.pasos{grid-template-columns:1fr}}
  .paso{background:#f6f9fc;border:1px solid var(--linea);border-radius:12px;padding:28px}
  .paso::before{counter-increment:paso;content:counter(paso);display:flex;align-items:center;justify-content:center;width:42px;height:42px;border-radius:50%;background:var(--azul);color:#fff;font-weight:800;font-size:1.2rem;margin-bottom:16px}
  .paso h3{font-size:1.12rem;margin-bottom:8px;color:var(--azul-osc)}
  .paso p{font-size:.95rem;color:var(--gris)}

  .entregables{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
  @media(max-width:760px){.entregables{grid-template-columns:1fr}}
  .entregable{border-top:4px solid var(--acento);background:#fff;border:1px solid var(--linea);border-radius:0 0 12px 12px;padding:26px}
  .entregable .ext{font-size:.78rem;font-weight:800;letter-spacing:.08em;color:var(--acento);text-transform:uppercase}
  .entregable h3{font-size:1.1rem;margin:6px 0 8px;color:var(--azul-osc)}
  .entregable p{font-size:.93rem;color:var(--gris)}

  .feature-list{list-style:none;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:14px 28px}
  @media(max-width:760px){.feature-list{grid-template-columns:1fr}}
  .feature-list li{padding-left:30px;position:relative;color:#33404f}
  .feature-list li::before{content:"✓";position:absolute;left:0;top:0;width:20px;height:20px;color:var(--azul);font-weight:800}
  .feature-list li strong{color:var(--tinta)}

  /* ===== Franja de estadística (acceso directo a la app) ===== */
  .statband{background:linear-gradient(120deg,var(--azul-osc),var(--azul));color:#fff}
  .statband .wrap{display:grid;grid-template-columns:auto 1fr auto;gap:48px;align-items:center;padding:60px 24px}
  @media(max-width:860px){.statband .wrap{grid-template-columns:1fr;text-align:center;gap:26px;justify-items:center}}
  .statband .num{font-size:clamp(3.6rem,9vw,6rem);font-weight:800;line-height:.9;flex:none}
  .statband .num small{display:block;font-size:1rem;font-weight:600;color:#bcd2ec;letter-spacing:.03em;margin-top:8px}
  .statband .txt h2{color:#fff;font-size:clamp(1.4rem,2.8vw,2rem);margin-bottom:8px;max-width:24ch}
  .statband .txt p{color:#d6e4f5;margin:0;max-width:48ch}
  @media(max-width:860px){.statband .txt h2{max-width:none}}
  .statband .accion{flex:none}

  /* ===== Sección Resultados / banda de cifras ===== */
  .resultados{background:linear-gradient(120deg,var(--azul-osc),var(--azul));color:#fff;text-align:center}
  .resultados .label{color:#9fc0e6}
  .resultados h2{color:#fff;max-width:26ch;margin:0 auto 12px}
  .resultados p{color:#d6e4f5;max-width:62ch;margin:0 auto}
  .cifras{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin:44px 0}
  @media(max-width:760px){.cifras{grid-template-columns:repeat(2,1fr);gap:32px 16px}}
  .cifra .n{font-size:clamp(2.2rem,5.2vw,3.4rem);font-weight:800;line-height:1}
  .cifra .t{font-size:.88rem;color:#bcd2ec;margin-top:8px;letter-spacing:.02em}
  /* Variante clara (sobre fondo blanco) */
  .cifras.claro .cifra .n{color:var(--azul)}
  .cifras.claro .cifra .t{color:var(--gris)}

  /* ===== Página de descarga del whitepaper ===== */
  .wp-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
  @media(max-width:860px){.wp-grid{grid-template-columns:1fr;gap:36px}}
  .wp-portada{background:linear-gradient(135deg,var(--azul-osc),var(--azul));border-radius:16px;color:#fff;padding:44px 40px;box-shadow:0 24px 60px rgba(8,47,92,.25)}
  .wp-portada .et{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#9fc0e6}
  .wp-portada h3{color:#fff;font-size:1.7rem;margin:14px 0 10px}
  .wp-portada p{color:#d6e4f5;font-size:.96rem;margin-bottom:22px}
  .wp-portada ul{list-style:none;margin:0}
  .wp-portada li{padding-left:26px;position:relative;margin-bottom:10px;color:#eaf1fa;font-size:.95rem}
  .wp-portada li::before{content:"✓";position:absolute;left:0;color:#7fb2e8;font-weight:800}
  .leadform label{display:block;font-size:.9rem;font-weight:600;color:var(--tinta);margin:0 0 6px}
  .leadform input[type=email]{width:100%;padding:14px 16px;border:1px solid var(--linea);border-radius:8px;font-size:1rem;font-family:inherit;margin-bottom:16px}
  .leadform input[type=email]:focus{outline:none;border-color:var(--azul);box-shadow:0 0 0 3px rgba(13,74,143,.12)}
  .leadform .check{display:flex;gap:10px;align-items:flex-start;font-size:.86rem;color:var(--gris);margin-bottom:20px}
  .leadform .check input{margin-top:3px}
  .leadform button{width:100%;background:var(--azul);color:#fff;border:none;padding:15px;border-radius:8px;font-size:1.02rem;font-weight:700;cursor:pointer;transition:.2s}
  .leadform button:hover{background:var(--azul-osc)}
  .leadform button:disabled{opacity:.6;cursor:default}
  .leadform .nota{font-size:.8rem;color:var(--gris);margin-top:12px;text-align:center}
  .leadform .msg{margin-top:14px;padding:14px 16px;border-radius:8px;font-size:.92rem;display:none}
  .leadform .msg.ok{display:block;background:#e8f5ec;border:1px solid #b6e0c4;color:#1c6b3a}
  .leadform .msg.err{display:block;background:#fdecec;border:1px solid #f3c0c0;color:#a12626}
  .leadform .msg a{font-weight:700}

  /* ===== Comparativa Antes/Después ===== */
  .comparativa{margin-top:6px}
  .cmp-head{display:flex;margin-bottom:12px}
  .cmp-head span{flex:1;text-align:center;font-size:13px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:9px 8px;border-radius:7px;margin:0 5px}
  .cmp-antes{background:#fdecec;color:#a12626;border:1px solid #f3c0c0}
  .cmp-despues{background:#e8f5ec;color:#1c6b3a;border:1px solid #b6e0c4}
  .comparativa img{width:100%;display:block;border-radius:12px;border:1px solid var(--linea);box-shadow:0 14px 34px rgba(8,47,92,.16)}
  .cmp-cap{font-size:.9rem;color:var(--gris);text-align:center;margin:16px auto 0;max-width:72ch}

  /* ===== Selector de idioma ===== */
  .menu a.lang{border:1.5px solid var(--linea);border-radius:6px;padding:5px 11px;font-size:13px;font-weight:700;letter-spacing:.04em;color:var(--gris)}
  .menu a.lang:hover{border-color:var(--azul);color:var(--azul)}
  @media(max-width:860px){.menu a.lang{display:inline-block}}